Thursday, July 9, 2009

National Chains Dipping Into Buy Local Movement

Corner Bakery has announced that the tomatoes used in this summer's feature item, the BBLT, will be sourced from local purveyors. Additionally, a portion of the proceeds from sales of the double bacon sandwich with cracked pepper balsamic mayo dressing will go toward Corner Bakery Cafe's Community Garden Grant. It would be nice to know just how large a portion.

Chipotle announced that it will expand it's purchase of local produce this year, with "at least 35 percent of at least one bulk produce item in all of its restaurants from local farmers when it is seasonally available." Doesn't seem like much, does it?

What do you think - blatant marketing ploys or a step in the right direction?

Chipotle
http://www.qsrmagazine.com/articles/news/story.phtml?id=8690

Corner Bakery
http://www.qsrmagazine.com/articles/news/story.phtml?id=8923

3 comments:

Smarry said...

Very nice article thanks for the sharing..............

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Smarry
The only Satellite Television Delivers the Best Value in Entertainment

Shane Stephens said...

I think it is a step in the right direction. I know one of our members works on the management team at Chipotle. I believe they are trying the hardest out of any national chain to source their meats and other products to support the movement. The Corner Bakery was a recent announcement to me but I will look further into it. Thanks for passing along the info.

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