Wednesday, February 18, 2009

Ice Cream Slows Down

Haagen Dazs gets it. The company's latest new product launch features five flavors of ice cream, each containing only five ingredients. They have cut out all the fluff and kept it simple - ice cream you could churn at your own neighborhood picnic.

Each ice cream starts with the same foundation of milk, cream, sugar, and eggs. The only other ingredient is the flavoring. Nothing artificial. Nothing you couldn't find in a pantry. If you can't churn out your own homeade ice cream to enjoy during movie night, Haagen Dazs "five" might be a good alternative.

Could it be our food industry is listening to what consumers want? Haagen Dazs "five" is a good sign. And a good reason to keep asking for good, clean and fair food.

"Five" new flavors: mint, ginger, coffee, vanilla bean, passion fruit, brown sugar, and chocolate.

2 comments:

Miss Tenacity said...

I had noticed that the "light" HD flavors had disappeared and wondered if they had given up on the lower-calorie stuff.

Looks like "five" is in the middle - more fat than the "light" product line, but less than the regular stuff. If its good, I'm in.

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