Tuesday, November 18, 2008

Organic Trade Association Launches Unprecedented Marketing Initiative to Promote Organic

In an effort to resolve confusion surrounding organic purchases, the OTA has launched an initiative to educate consumers on the benefits of buying organic. This initiative comes at a time when consumer research groups like Mintel and The Hartman Group are both predicting a slow down in the growth of organic purchases.

According to Christine Bushway, Executive Director of the OTA, "Never has there been as much evidence backing the benefits of organic to public and environmental health, as many organic farmers on the land, and as many educational programs preparing a new generation of organic farmers. But never in recent years has there been as high a level of consumer spending confusion and concern. The role of this campaign is to set the record straight and help consumers make the educated choice."

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